by The women’s swimwear market comprises one-piece swimsuits and bikinis made from various materials like polyester, nylon, spandex, etc. used for swimming, sunbathing and other water activities. Swimwear offers protection from UV rays and provides comfort in water. The global women’s swimwear market size is driven by rising participation of women in water sports and fitness activities. Women’s swimwear allows freedom of movement and supports the physique during water activities.
The Global women’s swimwear market is estimated to be valued at US$ 10435.71 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players: Key players operating in the women’s swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc.
Growing demand: Rising consciousness about health and fitness among women is driving the demand for women’s swimwear. Changing lifestyles and increasing participation of women in water sports have boosted the sales of stylish and comfortable swimwear.
Global expansion: Leading swimwear brands are expanding their presence globally through online retail channels and company owned outlets. Easy availability of designer swimwear catering to local fashion preferences is helping market expand in regions like Asia Pacific and Middle East.
Market key trends
One of the key trends gaining traction in the women’s swimwear market is the increased focus on sustainability. Consumers are preferring swimwear made from recycled polyester and nylon fabrics. Some brands are developing swimwear from ECONYL regenerated nylon made from fishing nets and other plastic waste. This eases environmental concerns and boosts brand image of being eco-friendly.
Porter’s Analysis
Threat of new entrants: The women’s swimwear market has moderate barriers to entry due to intense competition from established brands and the need for strong distribution networks and marketing.
Bargaining power of buyers: Individual buyers have moderate bargaining power in this market due to the availability of a wide range of product options from many global and local brands.
Bargaining power of suppliers: Suppliers of raw materials and components have low bargaining power in this market due to the fragmented nature of the supply base and the availability of substitute materials.
Threat of new substitutes: The threat of new substitutes is low as swimwear made of other fabrics do not provide the same functionality in water.
Competitive rivalry: Rivalry is high among the top global swimwear brands due to intense competition for market share.
Geographical Regions
North America holds the largest share of the women’s swimwear market by value owing to high consumer demand and spending on swimwear as beach sports and activities are extremely popular. The United States accounts for the bulk of the North American market.
The Asia Pacific region excluding Japan is expected to witness the fastest growth in the women’s swimwear market over the forecast period given the rising incomes, hot weather conditions, and increasing interest in water and beach sports in countries such as China, India, Australia and other Southeast Asian countries.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
