by The women’s swimwear market trends comprises one-piece swimsuits, bikinis, tankinis and other swimwear designed for women. Women’s swimwear provides comfort, protection from UV rays and functionality for water activities and sports. Key features include quick drying fabric, excellent stretch and shape retention. Premium swimwear brands offer luxury designs, sustainable fabrics and flattering silhouettes.
The Global women’s swimwear market is estimated to be valued at US$ 10435.71 Mn in 2024 and is expected to exhibit a CAGR of 5.7% over the forecast period 2024 To 2031.
Key Takeaways
Key players: Key players operating in the women’s swimwear market size are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These brands offer high quality swimsuits targeting premium and luxury segments.
Key opportunities: Growing participation of women in water sports, increasing spending on luxury fashion and the trend of social media marketing of swimwear brands are driving overall demand. Eco-friendly fabrics, flattering cuts for different body types and celebrity endorsements will further accelerate growth in developed regions.
Global expansion: Low cost women’s swimwear producers from China and Southeast Asia are making inroads in western markets through affordable prices and novelty designs. Popular brands are also tapping newer markets like India and Latin America for sales expansion.
Market drivers: High demand for luxurious and unique designs provide growth opportunities for premium swimwear brands. Celebrity influencers amplifying brand campaigns on social media also attract younger consumers. Growing participation of women in water activities year-round due to beach vacations and health and fitness trends substantiate repeat purchases worldwide.
PEST Analysis
Political: Regulations regarding standards of materials and production methods impact the women’s swimwear market. Government policies can influence trade as this market has an international scope.
Economic: Changes in disposable incomes and consumer spending influence demand. As economies experience growth or decline, it impacts purchasing patterns.
Social: Cultural norms, body image trends, popularity of water sports affect preferences and styles. What is deemed socially appropriate beach and pool attire evolves over time.
Technological: Advancements in fabric technology allow for improved features like UV protection, quick drying, and stretch/compression. Digital marketing helps brands connect with target audiences and sell directly online.
The largest regional market for women’s swimwear in terms of value is North America. Countries with coastal tourist destinations and warm climates throughout the year have sizable demand. Revenue is concentrated in markets with developed economies and high per capita incomes.
The Asia Pacific region is projected to be the fastest growing for women’s swimwear between 2024-2031. Increased participation in watersports and beach activities are driving demand. A burgeoning middle class with more disposable incomes is facilitating industry expansion. Tourism promotion in countries like Thailand, Indonesia and Australia also contributes to market growth.
