by The Women Health App Market is estimated to be valued at US$ 3.14 Bn or Billion in 2023 and is expected to exhibit a CAGR of 14% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Women’s health apps provide fertility tracking, period & ovulation tracking, PMS symptoms tracking, pregnancy & baby development tracking, breastfeeding & child development tracking features. These apps help women to track their menstrual cycles, monitor their fertility windows, record signs and symptoms, access health education and receive personalized guidance. Some apps allow users to log other data points like sexual activity, cervical mucus quality, basal body temperature and more to gain insights into their reproductive health. Users can also get notified about upcoming period, fertile window, appointments and due date reminders.
Market Dynamics:
The growing smartphone penetration worldwide and rising focus on women’s preventive healthcare are expected to propel the market growth over the forecast period. As per Statista, around 5.1 billion people globally use mobile phones as of 2022, with mobile subscriptions expected to pass 8 billion mark by 2025. Also, increasing demand for fertility and pregnancy tracking apps specifically among millennial women who proactively track their reproductive health are the major factors driving the women’s health apps market. Additionally, COVID-19 pandemic induced lockdowns and health awareness have encouraged use of digital healthcare tools including women health apps.
Segment Analysis
Women Health App Market is broadly segmented into four categories: period and ovulation tracker apps, pregnancy apps, menstrual health apps, and fertility apps. Period and ovulation tracker apps dominated the market in 2022, accounting for over 30% share. These apps help women to track their menstrual cycle, periods, symptoms and identify fertile days. Features like period reminders, PMS symptom logging make them convenient to use.
PEST Analysis
Political: Government initiatives to spread awareness about women’s health issues through mobile apps are driving the market growth. Various laws and regulations also ensure data privacy on these apps.
Economic: Rising per capita income and spending on mobile health apps is fueling the demand. High cost of healthcare consultation makes these free or low cost apps attractive.
Social: Changing attitudes towards discussing women’s health issues openly and preference for discreet usage are major factors. Social media influence regarding health and fitness also propels the market.
Technological: Continuous innovations to make apps more user friendly through AI, augmented reality, and remote consultations help address women’s diverse health needs effectively.
Key Takeaways
Global Women Health App Market Size is expected to witness high growth at a CAGR of 14% over the forecast period, due to increasing preference for telehealth and need for timely period tracking. The Asia Pacific region is expected to emerge as the fastest growing regional market due to rising awareness, improvement in digital infrastructure and growing health consciousness.
The North America region currently dominates the market, accounting for over 35% share in 2023 backed by strong digital ecosystem and widespread smart device usage. USA, Canada and UK individually constitute sizable markets powered by tech savviness of women population.
Key players operating in the Women Health App market are Clue, Fitbit, Inc., Withings, Google Inc., Glow, Inc., Apple Inc., and Flo Health, Inc., among others. Companies are focusing on features like predictive fertility forecasting, meditations, yoga videos, nutrition programs and connecting users to health experts through telehealth integrations. Collaboration with fertility clinics and hospitals are further expanding their scope of services.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
