by Tissue paper refers to a class of papers that are soft, absorbent, and lightweight. Some key products made using tissue paper include toilet paper, facial tissues, paper towels, napkins, and baby wipes. Tissue paper finds extensive applications across various industries like healthcare, household, and commercial sectors. The healthcare industry widely uses tissue paper products like disposable diapers, surgical drapes, surgical masks, and sterile swabs. In the household sector, products like toilet paper, paper towels, and facial tissues see extensive adoption. Commercial establishments like hotels, restaurants, educational institutions, and offices also consume a large quantity of tissue paper products like paper towels and napkins.
The global Tissue Paper Market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the major drivers propelling the growth of the tissue paper market is the rising demand for sustainable and eco-friendly products like water-free toilet paper. Manufacturers are increasingly focusing on developing innovative tissue paper products that minimize environmental footprint during production as well as after usage. Water-free toilet papers that dissolve completely in flush water are gaining popularity as they reduce water wastage. Furthermore, rising consumer awareness about environment protection and deforestation is also fueling the demand for sustainable tissue papers made using recycled content or from sustainably managed forests. The introduction of innovative toilet paper variants like those with lotion or essential oils is further expanding the market penetration.
Segment Analysis
The tissue paper market can be segmented into toilet paper, facial tissue, paper towels, and others. The toilet paper segment dominates the market and holds around 40% share due to high demand from residential as well as commercial sectors like hotels, restaurants, and offices. The segment is expected to continue its dominance over the forecast period owing to growing urbanization and awareness about hygiene.
PEST Analysis
Political: The government emphasis on sanitation projects in rural areas is positively impacting the tissue paper market. Various subsidiaries and initiatives to promote better hygiene is augmenting the demand.
Economic: Tissue paper being a consumable product, its demand largely depends on economic cycles. A thriving economy and rising disposable income encourages more spending on tissue paper products.
Social: Growing awareness about health and hygiene especially in developing nations is driving sales. Consumers are willing to spend more on premium tissue paper products.
Technological: Advancements in paper production technologies allows manufacturers to deliver high-quality tissue papers at competitive prices. Automated machinery ensures bulk production with reduced costs.
Key Takeaways
The Global Tissue Paper Market Demand is expected to witness high growth over the forecast period of 2023 to 2030 backed by expanding residential and commercial sector. The Asia Pacific region currently dominates the market and is estimated to maintain its position through 2030 owing to rapid economic development and increasing spending power in major countries like China and India. Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville, Knauf Insulation, Owens Corning, Paroc, Dow Building Solutions, and GAF Materials. Rising population coupled with growing awareness about health and hygiene in developing economies across Asia and Africa will further propel the tissue paper demand in the coming years.
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Source: Coherent Market Insights, Public sources, Desk research
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