by Baby diapers are essential hygienic products used for babies and toddlers who are not toilet trained. They absorb and contain urine and stool. Baby diapers come in various sizes from newborn to toddler sizes and shapes such as tape-style, pull-on, and all-in-one diapers. Disposable diapers have grown in popularity owing to convenience and better absorption compared to cloth diapers which require cleaning. The global baby diapers market is dominated by key players such as Procter & Gamble, Kimberly Clark Corporation, Unicharm Corporation and others producing a wide variety of diaper brands.
The global Baby Diapers Market is estimated to be valued at US$ 66.58 Bn in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Increased Urbanization and Rise in Disposable Income (mentioned driver in the heading): Rising urbanization and growing disposable incomes in developing countries such as China, India and others have boosted sales of baby diapers. More parents in urban areas prefer disposable diapers over cloth diapers due to convenience and greater exposure to global brands. Higher spending power allows urban families to spend more on premium baby products like diapers compared to rural populations with lower affordability. This driver has flourished the overall baby diapers market.
Segment Analysis
The global Baby Diapers Market Share is dominated by the disposable diapers segment accounting for around 90% share. Disposable diapers are more convenient and easier to use as compared to cloth diapers which require washing. The rising women workforce and hectic schedules have boosted the demand for disposable diapers globally. Within disposable diapers, ultra-absorbent or super absorbent diapers dominates as they offer additional wetness protection and are thicker than regular diapers.
PEST Analysis
Political: No significant political factors affecting the market. Some countries have imposed environmental regulations regarding the disposal of used diapers which is boosting biodegradable diaper sales.
Economic: Rising disposable incomes in developing nations is driving market growth. Also, high birth rates in emerging economies provides opportunities. however, increased raw material prices may negatively impact industry profitability.
Social: Change in lifestyle and increase in number of working women favors the demand. Further, high awareness about child hygiene and wellbeing drives parents towards premium baby products including diapers.
Technological: Major players are focusing on bio-based and organic materials. Introduction of ultra-absorbent core technology has significantly improved diaper absorption capacity and comfort. Smart sensors integration and connectivity features are projected to gain traction.
Key Takeaways
Asia Pacific currently holds over 35% market share and is the fastest growing region driven by population boom and rising disposable incomes in China and India. North America follows Asia Pacific in terms of market size owing to a large number of working women and well-established retail chains.
Key players operating in the baby diapers market include Procter & Gamble, Kimberly Clark, Unicharm Corporation, Domtar Corporation, and Essity AB. These players have a wide geographical presence and focus on new product development using premium materials. Procter & Gamble leads with over 25% value share owing to its trusted Pampers brand. Unicharm is a major player in the Asia Pacific region offering a range of sustainable diaper products.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
