by The creator economy facilitates the monetization of digital content through online platforms. Content creators including influencers, bloggers, artists, musicians, and online educators leverage various social media platforms and websites to monetize their skills and talents. In South America, platforms such as YouTube, Instagram, TikTok, and Facebook have gained immense popularity among users for sharing and streaming user-generated short-form videos, photos, live streams, and podcasts. The growing digital connectivity and availability of affordable smartphones have enabled users to access online platforms conveniently. Moreover, platforms have launched various monetization programs that allow creators to earn revenue from brand sponsorships, membership subscriptions, tipping/donations, and affiliate marketing.
South America Creator Economy Market Size is estimated to be valued at US$ 2.68 Bn in 2024 and is expected to exhibit a CAGR of 27% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the South America Creator Economy are YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, Amazon Music, Deezer, Apple Music, Patreon, OnlyFans. The emergence of new social media platforms focused on short-form videos and live streaming has enabled more creators to develop engaged audiences and monetize content. The high smartphone and internet penetration in countries like Brazil provide lucrative opportunities for creators to reach wider audiences and scale operations. Several companies are taking initiatives to international expansion by supporting local languages and payment options which will help the creator economy to grow globally.
Market Drivers
The growing popularity of social media platforms among South American users is the key driver bolstering the regional creator economy market. As digital connectivity and access to affordable smartphones increase, more users will join platforms like YouTube, Instagram, TikTok for sharing and streaming content. This will enhance the reach and influence of creators, attracting brands for sponsorships and monetization partnerships. Furthermore, the launch of various programs by platforms for simplifying monetization processes will help emerging creators to earn significantly through their skills and talents, thereby fueling the South America creator economy market during the forecast period.
PEST Analysis
Political: The political landscape across South American countries impacts creator economy activities and monetization opportunities. Different laws and regulations govern content, intellectual property, data privacy and monetization activities.
Economic: The overall macroeconomic conditions influence consumer spending power and ability to pay for digital content and subscriptions. A growing middle class and demand for local language content is driving the South American creator economy market.
Social: Younger generations are spending more time online and gravitate towards influential creators on social media platforms. Social trends like live streaming, short format videos are hugely popular. Local culture and language are big factors.
Technological: Advancements in digital infrastructure, connectivity, mobile adoption and devices are enabling the growth of the creator economy. Live streaming, AR/VR technologies and cryptocurrency provide new opportunities to creators and platforms. Innovation is continuous across platforms.
Geographical Concentration Of Market
The South American creator economy market is concentrated in Brazil, Argentina and Colombia in terms of value. Brazil accounts for approximately 35% of the total market value due to its large population, growing internet and smartphone adoption. Creators predominantly produce content in Portuguese which resonates well with the domestic audience. Argentina and Colombia together account for about 30% of the market value with strong demand for Spanish language content across various genres like comedy, lifestyle and gaming. Urban centers like Sao Paulo, Buenos Aires, Bogota have large creator bases.
Fastest Growing Region
Peru is emerging as the fastest growing regional market for South American creator economy. It is expected to grow at a CAGR of over 40% during the forecast period driven by rapid digital transformation of the economy. Increasing internet access through smartphone penetration, transition to 4G and recent fibre broadband expansion across cities is enabling new content experiences. Creators focus on genres like music, educational content and cultural experiences to engage the domestic audience. Local streaming platforms are supporting emerging Peruvian creators through commissions and partnerships.
What Are The Key Data Covered In This South America Creator Economy Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the South America Creator Economy’s growth between 2024 and 2031.
:- Accurate calculation of the size of the South America Creator Economy and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- South America Creator Economy Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of South America Creator Economy vendors
FAQ’s
Q.1 What are the main factors influencing the South America Creator Economy?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top South America Creator Economy companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the South America Creator Economy’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
