by The South America creator economy refers to content creators and influencers who monetize their original work through platforms such as YouTube, Instagram, and Twitch. Creators in South America produce a wide variety of content including gaming videos, vlogs, podcasts, tutorials and more. This content is consumed by millions of users across the region who are increasingly going online via affordable smartphones and data plans. The growing popularity of social networking and video streaming has opened up new opportunities for talented individuals to earn income from their passions.
The South America Creator Economy market is estimated to be valued at US$ 2.68 billion in 2023 and is expected to exhibit a CAGR of 27% over the forecast period 2023 to 2030, as highlighted in a new report published by CoherentMI.
Market Key Trends:
One of the key trends driving the South America creator economy is the rising popularity of short form video apps like TikTok. TikTok has enabled countless new creators across South America to gain followings in just minutes by producing entertaining dance videos, comedy skits, and more. Many top TikTok personalities have parlayed their fame into lucrative brand deals, merchandise lines, and even movie roles. As short form video continues to capture more user attention, new creators will emerge who can monetize their content across platforms. The transition to more visual content is fueling greater opportunities within the South America creator economy market.
Porter’s Analysis:
Threat of new entrants: The South America creator economy market has moderate threat of new entrants due to the presence of established brands and need for high initial investment.
Bargaining power of buyers: Buyers in the South America creator economy market have moderate bargaining power due to the availability of substitutes and differentiation in products offered by different platforms.
Bargaging power of suppliers: Creators and content developers have low bargaining power due to the high number of platforms they can list their content on.
Threat of new substitutes: The threat of new substitutes is high due to ongoing technological advancements and emergence of new digital platforms.
Competitive rivalry: The competitive rivalry in the South America creator economy market is high owing to the presence of global technology giants and intense competition.
South America Creator Economy Market Segmentation:
- By Content Type
- Videos
- Live Streaming
- Music
- Podcasts
- Blogs/Articles
- Ebooks
- Others
- By Revenue Model:
- Advertising
- Subscriptions
- Donations/Tips
- Sponsorships
- Affiliate Marketing
- Merchandise Sales
- Other
- By Creator Category
- Influencers
- Artists
- Musicians
- Writers
- Comedians
- Game Streamers
- Others
Key Takeaways:
The South America Creator Economy Market Size is expected to witness high growth. The South America Creator Economy market is estimated to be valued at US$ 2.68 billion in 2023 and is expected to exhibit a CAGR of 27% over the forecast period 2023 to 2030.
Regional Analysis: The South America creator economy market is dominated by Brazil which accounts for over 35% of the market share owing to high internet and smartphone penetration in the country. Countries like Argentina and Colombia are also emerging as fast growing markets.
Key players operating in the South America Creator Economy market are Apple Music, Patreon, OnlyFans, Podbean, YouTube, TikTok, Instagram, Facebook, Anchor, Twitch, Spotify, Amazon Music, Deezer, Buzzsprout, Libsyn, Blubrry, Transistor, Acast. Platforms like YouTube and Instagram have established a strong user base in the region and witness high growth in creator sign ups. Subscription platforms like Patreon and OnlyFans are also gaining popularity.
*Note:
1.Source: CoherentMI, Public sources, Desk research
2.We have leveraged AI tools to mine information and compile it
