by Reusable sanitary pads offer a hygienic and eco-friendly alternative to disposable pads. Made from cotton or bamboo fabric, these pads can be reused after washing and drying, reducing dependence on disposable products. Eco Femme, Fabpad, Rebelle, Saathi and other key players offer reusable pads in different sizes and styles to absorb menstrual flow effectively. The need for sustainable menstrual products and concerns over plastic pollution from disposable pads have boosted demand for reusable options.
The global reusable sanitary pads market is estimated to be valued at US$ 2,297.4 Mn in 2024 and is expected to exhibit a CAGR of 9.8% over the forecast period 2024 to 2031.
Key players operating in the Reusable Sanitary Pads Market are Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, and Avni.
Key Takeaways
Key players: Eco Femme, Fabpad, Rebelle, Saathi, AFRIpads, Naari Cloth Pads, Aisle, PARTY IN MY PANTS, The Brand hannah, THINX, Noraa, Rael, Charlie Banana, Everteen, Redcliffe Hygiene Private Limited, and Avni are seeing growth in demand for their reusable pads owing to rising sustainability concerns.
Growing demand: Growing need for sustainable menstrual products and rising awareness about drawbacks of plastic-based disposable pads are major factors fuelping adoption of reusable pads globally.
Global expansion: Key players are expanding their product offerings and geographical footprint to cater to the growing demand from countries in North America, Europe, Asia Pacific and other global markets.
Market key trends
One of the major trends being observed in the reusable sanitary pads market is the availability of organic and herbal formulations. Key players are launching pads infused with organic cotton, herbal extracts and essential oils to provide additional skin benefits. Eco-friendly and natural ingredients are becoming an important product differentiator in this space. The trend reflects the rising consumer preference for safe and toxin-free menstrual products.
Porter’s Analysis
Threat of new entrants: Low startup costs make entry easier but established brands have more recognition and supply contracts.
Bargaining power of buyers: Large retailers can negotiate lower prices from popular brands but reusable pads are a niche market.
Bargaining power of suppliers: Key raw materials cotton and medical-grade bamboo have few substitutes so suppliers hold more power.
Threat of new substitutes: Disposable pads remain popular butcloth pads are growing as a sustainable and affordable alternative.
Competitive rivalry: Top producers compete on quality, design, and raising awareness of reusable options vs. disposables flood the market.
Geographical regions where market in terms of value is concentrated:
North America currently holds the highest market share due to strong consumer preference for sustainable and cost effective feminine hygiene products. The region accounts for over 30% of global reusable pads sales value in 2024.
Fastest growing region for the reusable sanitary pads market:
Asia Pacific region excluding Japan is projected to be the fastest growing market through 2031. Increased acceptance of menstrual cups and pads alongside growing environmental awareness will drive double digit annual growth in countries like India, China, and Indonesia. Sales in Asia Pacific are forecast to rise over 15% per year.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research.
2. We have leveraged AI tools to mine information and compile it.
