by The Probiotics Food And Cosmetics Market comprises a wide range of probiotic-infused food and cosmetic products that provide various health and skincare benefits. Probiotic yogurt, kefir and other dairy products help maintain a balanced gut microbiome for improved digestion. Meanwhile, probiotic skincare products containing Lactobacillus and Bifidobacterium bacteria strains help hydrate the skin, reduce acne and signs of aging.
The Global Probiotics Food And Cosmetics Market is estimated to be valued at US$ 72.29 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 to 2031.
Growing awareness about the positive impact of probiotics on overall wellness is driving the demand for these specialized products. Consumers are increasingly recognizing probiotic food and cosmetics as natural alternatives to supplements and anti-aging products.
Key Takeaways
Key players operating in the Probiotics Food And Cosmetics Market Demand are Biomilk Skincare, Gallinée Microbiome Skincare, Probi Ab, LaFlore Probiotic Skincare, TULA Skincare, Nestlé, Archer Daniels Midland Company, Danone, DuPont, Yakult Honsha, General Mills, Kerry, BioGaia, Morinaga Milk Industry Co., Ltd., Glowbiotics LLC, Eminence Organic Skin Care, Esse Skin Care, L’Oréal, Estée Lauder.
Growing demand for probiotic supplements and Fortified Food And Beverages: The demand for probiotic supplements and fortified food and beverages containing probiotics is growing rapidly owing to rising awareness regarding digestive and overall health benefits. Probiotic yogurt market is one of the fastest growing segments.
Global expansion of probiotic cosmetics market: The market for probiotic cosmetic products such as serums, creams, cleansers is also growing at a significant pace. Leading cosmetic brands are launching specialized probiotic ranges. The market is witnessing high growth in regions such as North America, Europe and Asia Pacific.
Market Key Trends
One of the major trends gaining traction in the probiotics market is the development of highly targeted probiotic strands. Researchers are isolating specific bacterial strains that can help address unique health conditions ranging from IBS to eczema. Another significant trend is the incorporation of probiotics in non-dairy alternatives as many new consumers are switching to plant-based diets. The rise of online sales and direct-to-consumer probiotic brands is also transforming the competitive landscape in this industry.
Porter’s Analysis
Threat of new entrants: New players will face difficulty due to the high R&D investment and established brand loyalty for existing players.
Bargaining power of buyers: Buyers have high bargaining power due to the availability of substitutes and price sensitivity of consumers.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to low switching costs for buyers.
Threat of new substitutes: Substitute products like prebiotics and probiotic supplements pose medium threat.
Competitive rivalry: Intense competition exists among existing players to capture more market share.
Geographical Regions
North America holds the major share of the probiotics food and cosmetics market currently, owing to rising awareness about gut and skin health. The United States accounts for the largest market in the region. Growing demand for natural and organic ingredients, increasing consciousness about preventive healthcare, and rising disposable incomes are driving market growth in North America.
Asia Pacific is projected to be the fastest growing region during the forecast period. Rising middle-class population, growing health and wellness trends, increasing incomes, and western health influence are fueling market expansion in emerging countries like India and China. Rapid urbanization, improving lifestyles, and growing consumer spending on personal care and convenience foods offer immense opportunities for probiotic product producers to leverage in Asia Pacific.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
