by Presentation software provides users with innovative tools and features to efficiently create compelling slide decks, digital brochures, infographics and other visual content. With features such as animated slide transitions, professional design templates, multimedia integration, real-time collaboration and cloud storage; presentation software solutions are increasingly being adopted by organizations across industries to engage audiences, simplify messaging and share ideas. The global presentation software market witnesses high demand from enterprises, government agencies, educational institutions and freelancers who rely on visual content to convey concepts, products or services in an impactful way.
The global Presentation Software Market is estimated to be valued at US$ 5.9 Bn in 2023 and is expected to exhibit a CAGR of 45% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the presentation software market is the shift towards visual communication driven content. With rising popularity of visual mediums such as videos, infographics and slideshows for knowledge sharing; presentation software providers are augmenting their products with advanced features that facilitate creation of visually appealing decks. For instance, many solutions now offer professionally designed dynamic templates, animation editor, multimedia integration and analytics for improved user experience. Furthermore, integration of AI and machine learning technologies by vendors is also gaining traction, with capabilities such as automatic slide generation, data presentation and real-time translation. This is expected to further fuel the adoption of presentation software globally over the coming years.
Porter’s Analysis
Threat of new entrants: Low barriers for new entrants due to availability of open source and freemium products but established players have strong brand loyalty.
Bargaining power of buyers: Buyers have high bargaining power due to presence of substitutes but loyalty towards certain brands.
Bargaining power of suppliers: Suppliers have low bargaining power due to availability of multiple suppliers in the market.
Threat of new substitutes: Threat of substitutes is high due to availability of open source tools that offer basic functionalities at no cost.
Competitive rivalry: Intense competition between major players to gain market share through product innovations and partnerships.
Key Takeaways
The global Presentation Software Market Growth is expected to witness high growth.Regional analysis:
North America is expected to dominate the market due to high technology adoption. Asia Pacific is expected to grow at the fastest pace during the forecast period due majorly due to rapid digital transformation in countries like India and China.
Key players
Key players operating in the Presentation Software market are Siemens Healthcare GmbH, Novartis AG, Curium, GE Healthcare, Lantheus Medical Imaging, Inc., International Isotopes, Inc., Nordion, Eckert & Zieger, Acrotech Biopharma, Blue Earth Diagnostics, Zionexa, Bayer AG, Jubilant Pharma Limited, and Cardinal Health. They are focusing on improving their product portfolio through strategic collaborations.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
