by Prebiotics are non-digestible food ingredients that promote the growth of beneficial microorganisms in the gut, thereby improving gut health. They are focused on stimulating the activity of bifidobacteria and lactobacilli, known to protect against pathogens and support intestinal functions. Prebiotics have been shown to relieve symptoms of irritable bowel syndrome and constipation. They play a role in bone health by improving calcium and magnesium absorption. Additionally, prebiotics may aid in weight management by enhancing satiety. Dietary supplements containing prebiotics provide an easy way for consumers to benefit from their prebiotic effects.
The global Prebiotics for Dietary Supplements Market is estimated to be valued at US$ 2430.9 Mn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Increasing health consciousness among consumers and focus on digestive health is driving the demand for prebiotic supplements globally. Growing research studies highlighting numerous health benefits of gut microbiota diversity have led to an increase in sales of prebiotic supplements used for balancing gut microbiota. Rising cases of gastrointestinal disorders owing to sedentary lifestyles and erratic eating habits are triggering the adoption of prebiotic supplements to promote gut health. Moreover, launch of innovative delivery formats like gummies, chewable tablets to improve palatability is accelerating the popularity of prebiotic dietary supplements among millennials and generation Z.
Porter’s Analysis
Threat of new entrants: The threat of new entrants is low in this market due to high investments required for research and development along with manufacturing facilities for the production of prebiotics.
Bargaining power of buyers: The bargaining power of buyers is moderate as prebiotics are used as ingredients in dietary supplements and functional foods by major manufacturers.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are few major players supplying prebiotics globally.
Threat of new substitutes: The threat of new substitutes is moderate as probiotics can partly replace the functions of prebiotics.
Competitive rivalry: The competitive rivalry is high among existing players to expand their market share and presence.
Key Takeaways
The global Prebiotics For Dietary Supplements Market Growth is expected to witness high growth over the forecast period. The global Prebiotics for Dietary Supplements Market is estimated to be valued at US$ 2430.9 Mn in 2023 and is expected to exhibit a CAGR of 7.3% over the forecast period 2023 to 2030.
North America currently dominates the market due to increasing consumer awareness about gut health in the region. Europe is also expected to grow at a significant rate during 2023-2030. This is attributed to rising focus on preventive healthcare and awareness about digestive health amongst consumers in the US and Canada. Europe is also expected to provide lucrative opportunities owing to supportive regulatory environment and expanding functional food and supplement industry in countries like Germany, UK and Italy.
Key players:
Key players operating in the prebiotics for dietary supplements market are Archer Daniels Midland Company, Cargill Inc., DowDuPont Inc., Imcopa Food Ingredients B.V., CHS Inc., Crown Soya Protein Group, Wilmer International Ltd., Foodchem, Kerry Ingredients Inc., Burcon NutraScience Corporation, and others. Archer Daniels Midland Company offers prebiotic oligosaccharides like oligofructose and inulin for supplements.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
