by The global notebook market is witnessing significant growth owing to the rapid adoption of cloud computing across various industry verticals. Notebooks or laptops are portable personal computers used for a variety of purposes ranging from basic tasks such as document editing, internet browsing to computation-intensive tasks such as video editing, coding, and data analytics. With improved portability, sleek designs, and powerful hardware specifications, notebooks have become an indispensable tool for employees, students, and knowledge workers to access cloud applications from remote locations. This has further boosted the adoption of notebooks among enterprises and individuals.
The global notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rapid adoption of cloud computing: Increased adoption of cloud-based platforms among organizations for tasks such as collaboration, storing and accessing data from remote locations has supplemented the demand for notebooks. Notebooks provide an ideal platform for employees to access cloud applications and enterprise data from anywhere.
Growing adoption of e-learning: The outbreak of the COVID-19 pandemic led to closure of schools and shift to online education models. This has driven the adoption of notebooks and laptops among students for remote learning. Various educational institutions are widely using cloud-based learning management systems that can be accessed through notebooks. This is expected to propel the growth of the notebook market over the forecast period.
Segment Analysis
The global notebook market is dominated by the consumer segment which holds around 80% share of the overall market. Within the consumer segment, the gaming notebooks sub-segment has seen increasing popularity and demand especially among younger consumers and is expected to remain the dominating sub-segment over the forecast period. This is mainly attributed to the growing popularity of online gaming and demand for high performance laptops to support processor and graphic intensive games.
PEST Analysis
Political: No major political factors are expected to significantly impact the global notebook market over the forecast period.
Economic: Rising disposable incomes and growing desire for advanced computing devices among consumers in developing economies are supporting growth of the notebook market economically.
Social: Increasing digitalization and popularity of online education/ remote working are promoting higher demand for powerful and portable notebooks for personal and professional use socially.
Technological: Continuous advances in computing technologies like faster CPUs and ultra-thin designs are allowing notebook manufacturers to offer more powerful and feature-rich devices attracting new customers.
Key Takeaways
The Global Notebook Market Size is expected to witness high growth supported by increasing digital transformation across industries. The global notebook Market is estimated to be valued at US$ 146.02 Bn in 2023 and is expected to exhibit a CAGR of 4.3% over the forecast period 2023 to 2030.
The Asia Pacific notebook market represents the fastest growing region currently and is expected to continue dominating over the forecast period mainly due to high sales volumes in China and India.
Key players operating in the global notebook market include HP Inc., Dell Technologies Inc., Lenovo Group Limited, Acer Inc., and Apple Inc. HP Inc. offers a wide range of notebooks under popular brands like HP Pavilion, HP Envy, and HP Spectre catering to various customer segments. Lenovo Group Limited provides business and consumer notebooks under ThinkPad and Idea brands respectively.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
