by Market Overview:
Dye sublimation paper is specialty paper coated with a special polyester polymer that absorbs dye during the printing process. When heat is applied, the dye vaporizes and permeates into the polymer coating on another surface like mugs, cards, mouse pads etc. This provides photo quality images with no blotchiness or pixelation compared to regular inkjet printing. Dye sublimation printing gives high resolution, vibrant and long-lasting photo transfers suitable for photo printing, soft signage, textiles and more.
Market Dynamics:
Growing demand for digital photo printing is a major driver for this market. With smart devices replacing conventional cameras, more photos are being taken and shared online which is increasing the demand for photo printing kiosks, home printers, professional photo labs etc. This presents an opportunity for dye sublimation paper which provides high quality photo output. Furthermore, increasing usage of sublimation transfer printing in soft signage, tradeshow banners and promotional materials is also fueling market growth. However, shortage of raw materials for the coating process and high capital investment for printers pose a challenge to market expansion.
Segment Analysis
Textile printing is the dominant sub segment in the dye sublimation paper market. This is because dye sublimation paper is majorly used to print images and graphics onto polyester fabrics like cotton t-shirts, blankets, etc. The photo polyester sub segment is also growing owing to increasing demand for soft signage and promotional materials printed on polyester fabric.
The global Dye Sublimation Paper Market Demand is estimated to be valued at US$ 589.79 Mn in 2023 and is expected to exhibit a CAGR of 5.3% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
PEST Analysis
Political: There are no major political risks impacting the dye sublimation paper market.
Economic: The projected high CAGR growth of the market indicates strong economic prospects with rising demand from end use industries.
Social: Increased spending on personalized photoproducts and promotional materials is driving social trends positively impacting the market.
Technological: Advancements in digital printing technology are enabling higher-resolution prints on different substrates, fueling market growth.
Key Takeaways
The global dye sublimation paper market is expected to witness high growth, exhibiting CAGR of 5.3% over the forecast period, 2023 to 2030, due to increasing demand for digital printed textiles and photoproducts.
The Asia Pacific region is expected to dominate the global dye sublimation paper market during the forecast period. Countries like China, India, and Japan are generating high demand owing to developing economies, rising disposable incomes, and growing textile and printing industries in the region.
Key players operating in the dye sublimation paper market are A Guangdong Guanhao High-Tech, Hansol Paper Co., Ltd., Sappi Group, Neenah Coldenhove, Ahlstrom-MunksjÃ, The Felix Schoeller Group, Beaver Paper & Graphic Media Inc., Jiangyin Allnice Digital Technology, Seiko Epson Corporation, B.N Papeis. These players are focusing on new product launches and capacity expansions to strengthen their market presence.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
