by Market Overview:
The Middle East and Central Asia Creator Economy Market involves content creators monetizing their digital content by building audiences on social media platforms, websites, and streaming sites. Content creation includes streaming live or prerecorded video content, live broadcasting, creating media like photographs or videos, gaming, podcasts, and more. Content creators generate revenue from advertising, sponsorships, selling merchandise, subscriptions, tips and donations from fans. The creator economy offers flexibility, opportunities for career growth, and the ability for content creators to become entrepreneurs and develop their personal brands.
The Middle East and Central Asia Creator Economy Market was valued at US$ 229.5 million in 2023 and is expected to exhibit a CAGR of 21.3% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.
Market Key Trends:
One of the key trends in the Middle East and Central Asia Creator Economy Market is the growing popularity of short-form video content. Platforms like TikTok, YouTube Shorts, and Instagram Reels are seeing massive engagement as they allow creators to tell stories and share content in entertaining snippets of 15 seconds to one minute. The short attention spans of modern-day audiences have made short-form videos an attractive format for creators. Short videos are also driving new creator monetization models focused on boosting viewership and promoting affiliate marketing links within posts.
Middle East and Central Asia Creator Economy Market Segmentation
The creator economy market in the Middle East and Central Asia can be segmented into various categories based on different criteria, including the Content Type, Revenue Source, and Platform they operate in. Here’s a segmentation of the creator economy market in this region:
- By Content Type
- Videos
- Live Streaming
- Music
- Podcasts
- Blogging
- Others
- By Revenue Source
- Advertising
- Subscriptions
- Merchandise
- Sponsorships
- Tipping/Donations
- Affiliate Marketing
- Others
- By Platform
- Video
- Audio
- Social Media
- Ecommerce
- Crowdfunding
- Others
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the Middle East and Central Asia creator economy market is moderate. Establishing a new platform requires huge upfront investments and the presence of established players makes it difficult for new entrants to gain foothold.
Bargaining power of buyers: The bargaining power of buyers in the Middle East and Central Asia creator economy market is high. Buyers have many options to choose from in terms of platforms and creators. This provides them leverage in negotiations regarding subscription fees and rates.
Bargaining power of suppliers: The bargaining power of suppliers in the Middle East and Central Asia creator economy market is moderate. While some top creators have substantial fan following, they are dependent on platforms for outreach. This balance of power between creators and platforms.
Threat of new substitutes: The threat of substitutes in the Middle East and Central Asia creator economy market is high. Due to rapid advancements in technology, alternate channels of content creation and monetization such as live streaming and AR/VR are emerging as substitutes.
Competitive rivalry: The competitive rivalry in the Middle East and Central Asia creator economy market is high due to presence of well-established global players.
Key Takeaways
The Middle East And Central Asia Creator Economy Market Size is expected to witness high growth, exhibiting CAGR of 21.3% over the forecast period 2023-2030, due to increasing internet and smartphone penetration. ‘
Regional analysis The Middle East and Central Asia region has some of the fastest growing internet and social media markets globally led by countries like Turkey, Saudi Arabia and UAE. This has boosted the growth of the regional creator economy.
Key Players operating in the Middle East and Central Asia creator economy market are YouTube, Instagram, TikTok, Meta, Genwin, Twitch, Twitter, Patreon, Air Media Tech., Jellysmack. Key players YouTube dominates the market with the largest reach, however Chinese players like TikTok and domestic players like Genwin are gaining popularity rapidly among local users in the region.
Reasons to Purchase Middle East And Central Asia Creator Economy Market Report:
- Comprehensive historical and future market research on trends, size, share, growth, volume, and sales.
- Assessment of major changes in market dynamics, providing valuable insights.
- Identification of changes in market dynamics and competition.
FAQ’s
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*Note:
1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
