by History and Growth of KSA Tire
KSA tiring was founded in 1980 in the city of Jeddah by Khalid Al Saud with the goal of providing high-quality tires at affordable prices to customers across Saudi Arabia. Starting with just one small tire shop, Al Saud’s vision was to make tire shopping convenient and build trust with his emphasis on customer service. Within just five years, KSA tiring had expanded to five locations as word of mouth from happy customers drove increased demand.
By the late 1990s, KSA Tiring had become the largest tire retailer in the Kingdom with over 50 shops coast to coast. To support this rapid growth, the company established its first tire manufacturing plant in Dammam in 1995. This vertically integrated the supply chain and allowed KSA tiring to gain tighter control over quality while passing savings onto consumers. By 2000, KSA tiring tires accounted for over 25% of all tires sold nationwide as consumers recognized the brand for reliability.
Brand Recognition and Product Offerings
Today, KSA tire continues to invest heavily in marketing to strengthen brand recognition across Saudi Arabia. TV, print, online and mobile ads frequently run to raise awareness of the over 100 shop locations and product lines. Beyond passenger car tires, KSA tiring also offers commercial truck and off-road tires to serve a diverse customer base. The company partners with all major vehicle manufacturers to supply factory recommended tire fits as well.
Through ongoing research and development, KSA tiring introduces new tire models each year with advances in tread compound, structure and technology. Recent additions include the KSA Platinum series with extra-durable silica tread compounds and run-flat capabilities. For electric vehicles, the new KSA EV series is optimized for lightweighting and long range performance. Customers can feel confident KSA tiring offers a solution no matter the vehicle or driving conditions in the harsh Saudi climate.
Quality Assurance and Warranty Coverage
Quality has always been a top priority at KSA tiring since the beginning. All tires produced at the Dammam plant undergo rigorous inspections at each stage of manufacturing. Advanced laser measuring ensures even tread wear and consistent quality control. Tires are road tested under real world driving to evaluate durability, handling and ride comfort before release.
Backing the quality promise is KSA tiring’s standard warranty coverage. Passenger tires receive a 5-year or 80,000km limited warranty while commercial line models are warranted for 3 years or 50,000km. Coverage includes repairs or replacement for manufacturer defects or premature tread wear under normal use conditions. Additionally, customers receive lifetime balance, rotation and flat repair services at any KSA tiring shop.
Customer Service Leadership
From the beginning, KSA tiring emphasized developing long term customer relationships through exemplary service. Today, knowledgeable sales staff across over 100 locations provide expert tire advice and recommendations tailored to each customer’s needs and budget. Multi-lingual crews ensure all nationalities feel welcomed.
Installation is performed by ASE certified technicians using precision wheel balancing machines. Customers can track service jobs and view their purchase history through the MyKSA account portal. 24/7 roadside assistance is also included for longer peace of mind away from home. Regular satisfaction surveys help KSA tiring maintain industry-leading 4.8/5 star ratings for customer experience.
Community Outreach and Sustainability Focus
Part of KSA tiring’s founding mission is giving back to local communities across Saudi Arabia. Each year millions of riyals are donated to support charitable causes such as education grants, humanitarian relief and infrastructure projects. Employees are also encouraged to volunteer personal time through company-sponsored initiatives.
More recently, KSA tiring launched an aggressive sustainability program focused on reducing environmental impact. All shop locations and the Dammam plant have been certified to ISO14001 environmental management standards. Tires contain maximized recycled content and non-toxic ingredients. An industry first green tire line uses bio-based rubber sourced from Saudi farms. Through such continued innovation, KSA tiring is driving the future of responsible tire manufacturing for generations to come.
In summary, with over 40 years serving Saudi motorists, KSA tiring has become a trusted household brand recognized nationwide for quality products and excellent customer care. Mixing tire expertise with community spirit will ensure KSA tiring remains your first choice for automotive tires well into the future.
