by The Indonesia infant nutrition market comprises of infant formula, follow-on formula, special baby food products, and baby juices. Infant formula products dominate the Indonesia infant nutrition market, as it is very popular among Indonesian parents for baby’s nutrition. Infant formula products account for over 80% of the total Indonesia infant nutrition market revenue. Rising awareness about importance of proper nutrition during infancy and early childhood is the prime factor driving demand for infant nutrition products in Indonesia.
The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 9.06 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Rising awareness and Growing disposable incomes: One of the key drivers for growth of Indonesia infant nutrition market is rising awareness among parents about importance of proper nutrition during infancy and early childhood years. This is resulting in higher consumption of infant formula, growing willingness to spend on quality baby food products. Additionally, robust economic growth of Indonesia over past decade has improved disposable incomes of households, allowing them to spend more on child nutrition. This increase in spending power is expected to support market growth over forecast period.
Growing urbanization: Rapid urbanization in Indonesia has changed traditional parenting practices and lifestyles. More women are joining workforce leading to higher demand for convenient baby food products. Working parents rely more on packaged infant nutrition products vis-à-vis home cooked baby food. Rising number of nuclear families in cities across Indonesia create conducive environment for market players.
Segment Analysis
The Indonesia infant nutrition market is dominated by the infant milk formula segment which holds around 65% share of the market. This is mainly because of rising disposable incomes, growing working women population, a higher focus on child health and rising birth rates in Indonesia. Infant milk formula provides complete balanced nutrition to infants and is considered superior by most parents compared to breastfeeding.
PEST Analysis
Political: The government is promoting breastfeeding through various awareness programs but is not actively restricting marketing of infant formulas which is benefitting packaged food companies.
Economic: Rising incomes are allowing more parents to opt for infant formulas which are perceived as premium products. The growing middle class is supporting the market growth.
Social: Dual income households and greater participation of women in workforce is increasing the demand for convenient options like infant formulas. Educated parents view them as highly nutritious for babies.
Technological: Packaged food companies are introducing novel formulations and formats like probiotic formulas, growing up milks and organic variants to tap into new consumer preferences.
Key Takeaways
Global Indonesia Infant Nutrition Market Size is expected to witness high growth. The global Indonesia Infant Nutrition Market is estimated to be valued at US$ 9.06 Bn in 2023 and is expected to exhibit a CAGR of 4.7% over the forecast period 2023 to 2030.
Regional analysis comprises: The Western region of Indonesia dominates the market currently due to high population and socio-economic development in cities like Jakarta. West Java province has the highest number of births annually and urbanization is growing rapidly, driving higher uptake of packaged baby foods here.
Key players operating in the Indonesia infant nutrition market are Groupe Danone, PT Kalbe Farma Tbk, PT Indofood Sukses Makmur, Indofood CBP, Mirota KSM, Nutricia Indonesia Sejahtera, Sari Husada, Mead Johnson Indonesia, and PT Frisian Flag Indonesia. These companies are innovating product formulations like growing up milks, organic options as well as utilitarian formats like single-serve pouches to improve consumer convenience.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
