by The India creator economy market allows content creators, freelancers and others to monetize their skills and talents through digital platforms. Various platforms offer services like writing, music, web development, graphics and video design for small businesses and individual clients. The market space is witnessing increasing participation of creators across verticals like entertainment, education, writing, programming and graphics design. With the growing digitization and availability of affordable smartphones, India’s massive internet user base is emerging as a potential talent pool. Moreover, platforms provide opportunities for supplementary income and flexible working hours which appeals to creators.
The Global India creator economy market is estimated to be valued at US$ 976.0 Mn in 2024 and is expected to exhibit a CAGR of 22.% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the India creator economy are YourQuote, Pratilipi, Khabri, Kalakaar, Vernacular.ai, Vokal, Ultra Media & Entertainment, Pocket FM, Krazybee, Kreateurs, Social Swag, Qoruz, Vyapaar App, Kutumb, BluSmart Mobility, Beatoven.ai, SimSim, Dunzo. The platforms are enabling content creators to reach wider audiences and monetize their work.
The key opportunities in the market include tapping India’s large youth population, growing popularity of short-form videos and podcasts. There is potential to onboard creators from tier 2 and 3 cities as internet and smartphone penetration increases in rural India.
The India Creator Economy is expanding globally with Indian content and creators finding audiences abroad. Platforms are focusing on international markets like the US, Middle East and South East Asia to expand their user base and revenue streams.
Market Drivers
Rising internet and smartphone penetration in India is one of the key drivers of growth in the creator economy market. As per reports, the number of internet users in India is expected to reach over 900 million by 2025. Meanwhile, affordable smartphones are enabling access from remote regions of the country. This widespread digitization is fueling the demand for online content and services.
PEST Analysis
Political: The Indian government has introduced policies like Digital India and Startup India that promote the growth of the creator economy. It provides tax benefits and incentives to startups and creators.
Economic: India has a young population with increased internet and smartphone penetration. This has led to a rise in online content consumption and demand for digital content creators. The growing economy also raises discretionary spending on online entertainment.
Social: Changing social media habits and increasing popularity of social media influencers have made content creation a lucrative career option. More Indians are opening up to user-generated content for information and entertainment needs.
Technological: Advancements in areas like artificial intelligence, machine learning, AR/VR have made content creation tools more affordable and accessible. Live streaming and short video formats have seen increased adoption on platforms like YouTube, Instagram and others.
The Indian creator economy market is concentrated most in terms of value in metros and tier 1 cities like Delhi, Mumbai, Bengaluru, Hyderabad due to higher internet penetration and disposable income levels in these regions. However, smaller towns and cities are witnessing fast growth as well driven by increased smartphone adoption.
The southern region of India including states like Tamil Nadu, Telangana, Andhra Pradesh and Karnataka is emerging as the fastest growing geographical region for the India creator economy market. This is attributed to increasing rates of education, growing youth population and government initiatives to attract tech startups and digital companies to cities like Bengaluru, Hyderabad in this region.
What Are The Key Data Covered In This India Creator Economy Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the India Creator Economy’s growth between 2024 and 2031.
:- Accurate calculation of the size of the India Creator Economy and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- India Creator Economy Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of India Creator Economy vendors
FAQ’s
Q.1 What are the main factors influencing the India Creator Economy?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top India Creator Economy companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the India Creator Economy’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
