by The global women’s swimwear market has witnessed significant growth over the past few years owing to the rising popularity of stylish and comfortable swimwear designs among women of all ages. Swimwear comes in a variety of fits, styles, prints, and fabrics to suit different body types and occasions ranging from bikinis, one-piece swimsuits, tankinis and coverups. With increasing health awareness, many women are regularly engaging in aquatic activities such as swimming, water aerobics and other beach sports which has boosted the demand for innovative swimwear designs.
The global women’s swimwear market is estimated to be valued at US$ 9,058.77 million in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
Rising Popularity of Sustainable Products- One of the major drivers fueling the growth of the women’s swimwear market is the rising popularity of eco-friendly and sustainable swimwear materials. Consumers are increasingly opting for swimsuits made from recycled fabrics like polyester, nylon and spandex to reduce their environmental footprint. Some key players have launched swimwear lines produced from regenerated nylon, organic cotton, and recycled plastics meeting sustainable standards. This rising trend towards green swimwear bodes well for the future outlook of the market.
Availability of Wide Range of Sizes- Another driver propelling the market growth is the availability of extended size ranges by leading brands. Earlier, plus-size swimwear options were limited but now it is widely available in stores as well as online. This ensures all body types can explore their swimwear choices with confidence without size restrictions. The inclusive nature of the market has boosted sales volumes considerably over the years.
Segment Analysis
One of the dominating sub segment in Women’s Swimwear Market is Bikinis, accounting for over 30% share. This is because of growing popularity of bikini among women for beach activities and swimming. The comfort level that bikinis provide along with fashion and trend makes it preferred choice over other segments like swimsuits.
PEST Analysis
Political: There are no major political impacts on the Women’s Swimwear Market.
Economic: Growing economic prosperity in emerging markets has increased the disposable incomes of women. This has enhanced their spending on fashion accessories including swimwear.
Social: Changing social perceptions have made swimwear and beach attire more fashionable rather than only purpose driven. Women are more comfortable is displaying their looks in swimwear in public places and social media.
Technological: Developments in fabric and material sciences have improved the functionalities of swimwear like quick drying, UV protection and wrinkle resistance. Some brands offer swimwear with technological features through their online channels and social media platforms.
Key Takeaways
Global Women’s Swimwear Market Size is expected to witness high growth. The global women’s swimwear market is estimated to be valued at US$ 9,058.77 million in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.
North America currently dominates the market due to hot weather conditions and strong presence of major global brands. The region is expected to retain its dominant position during the forecast period driven by growing participation in water based activities.
Key players operating in the Women’s Swimwear Market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. LVMH, Chanel and Pentland Group collectively account for over 20% market share due to their strong brands and global presence. Brands are focusing on launching distinctive designs and employing celebrity endorsements to increase appeal among potential customers.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
