by The global notebook market encompasses laptops and similar clamshell PCs that are designed for portability. Notebooks are employed for numerous purposes including personal and commercial use. They are widely utilized by students, professionals, organizations, and others for activities such as word processing, media consumption, gaming, online classes, business presentations, emailing, programming, and more. Notebooks offer portability, ease-of-use, peripheral connectivity, multitasking capabilities, and a range of other features that promote their extensive deployment across different industries and sectors.
The global notebook market is estimated to be valued at US$ 146.02 billion in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Surging adoption of notebook computers among enterprises and growing popularity of Bring Your Own Device (BYOD) culture are major factors promoting the growth of the global notebook market. Notebooks enable employees to work remotely and access work files, documents, and systems while on the move using portable devices. They offer convenience and flexibility to the workforce to choose their own computing devices according to personal needs and preferences. This increases employee productivity and saves on hardware costs for companies. Additionally, technological advancements in notebook specifications such as extended battery life, faster processors, enhanced graphics, and affordable pricing are encouraging more consumers to purchase notebooks for personal and professional requirements.
Segment Analysis
The global notebook market is dominated by the education notebook sub segment. Being an essential part of education and knowledge system across the globe, notebooks have become a key requirement for students from primary education to higher education institutes. Notebooks targeted at education sector offer standardized paper quality, ruling patterns as per education scheme and affordable pricing within wider student demographics.
PEST Analysis
Political: Governments across regions are increasing education budget allocation and prioritizing literacy programs which are positively impacting the notebook market growth.
Economic: Rising disposable income and growing enrollment rates in education sector in developing economies are fueling the notebook demand.
Social: Widespread acceptance and rising popularity of handwritten notes among students for better learning and memory retention is driving the notebook consumption.
Technological: Digitalization is marginally impacting the notebook market growth yet handwritten notes are preferred by large student community due to cognitive benefits of writing.
Key Takeaways
The Global Notebook Market Size is expected to witness high growth during the forecast period supported by continuous expansion of education sector worldwide. Regionally, Asia Pacific dominates the global notebook market led by counties like China and India having huge student population and rapid economic development. Key players operating in the notebook market are Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd.
Regional analysis
Asia Pacific dominates the global notebook market with over 50% share led by countries like China and India. Being the most populous region with continuous expansion of education infrastructure, the student population in Asia Pacific offers massive potential for notebook consumption.
Key players
Key players operating in the notebook market are Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S. C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
