by The electric massagers product description, is a device used for relaxing, relieving or activating different parts of the body like back, neck, shoulders or feet by applying pressure. Electric massagers offer added advantages compared to manual massagers including adjustable speed, heat function and less strain on muscles while massaging. Manual massaging requires considerable effort and is time-consuming.
Electric massagers help save time and effort while providing effective relaxation and pain relief. Rising health issues like back pain, muscle pain and stress levels have increased demand for therapeutic massagers at home as well as spas and massage centres.
The Global Electric Massagers Market is estimated to be valued at US$ 16.73 Bn in 2024 and is expected to exhibit a CAGR of 8.7% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in The Electric Massagers Market are Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation. Key opportunities in the electric massagers market include rising disposable income, increasing health awareness, product innovation and growing usage of electric massagers at home. Technological advancements like customizable massage intensity, adjustable heating feature, additional massage heads, wireless connectivity and artificial intelligence enabled massages are increasing product demand.
Market Drivers
One of the key drivers for the electric massagers market is the rising awareness about health and wellness. The fast-paced lifestyle has increased stress levels, physical inactivity and work related muscle strains. Regular massage helps relax muscles, reduces stress and improves blood circulation. Therefore, there is growing demand for therapeutic massagers for personal and professional use. The ease of use and portability of electric massagers compared to traditional ones is another factor driving the electric massagers market growth.
Challenges in Electric Massagers Market
The electric massagers market is facing several challenges currently due to the ongoing COVID 19 pandemic and economic downfall across various regions. Manufacturing and supply chain disruptions have negatively impacted the production and distribution of electric massagers. Lockdowns and restrictions on movement have led to closure of massage therapy centers and spas, reducing the demand for professional electric massagers. Rising unemployment and economic uncertainty have made consumers reluctant to spend on wellness products like massagers. Growing preference for do-it-yourself massages using smartphone apps is also posing a challenge for established players in this market.
SWOT Analysis
Strength: Portable design and versatility of electric massagers in providing relaxation to various body parts. Weakness: Higher costs compared to manual massagers. Dependence on discretionary spending by consumers. Opportunity: Growing health and wellness trend driving the adoption of massaging devices. Threats: Stiff competition from manual massagers and massage services. Economic slowdowns hampering the consumer spending on wellness products.
Geographical Regions
North America currently accounts for the largest share of the global electric massagers market in terms of value owing to aging population demanding wellness products and growing health awareness. Asia Pacific is the fastest growing regional market driven by rising living standards, increasing health consciousness and expanding spa industry in countries like China, India and Japan.
Fastest Growing Region
Asia Pacific region is projected to witness the highest growth in the electric massagers market during the forecast period. Rising middle class population, growing disposable incomes, increasing trend of nuclear families and adoption of sedentary lifestyles are some of the key factors supporting the sales of electric massagers in Asia Pacific. Proliferating online retailing is also helping key players to expand their regional presence and strengthen their foothold in emerging countries.
