by Digitally printed wallpapers are produced using advanced inkjet and toner printing technologies which enables high definition printing of intricate patterns, textures and images on paper or fabric. These wallpapers offer near-photographic quality images and enhanced durability as compared to traditional wallpapers.
They can accurately reproduce complex designs and are eco-friendly due to less waste generation during production. Growing consumer preference for aesthetically appealing and personalized interior décor has boosted demand for these Digitally Printed Wallpaper Market Size.
The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the digitally printed wallpaper market are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd.
Growing demand: Increasing spend on home décor and rising consumer preference for unique wall decor has fueled demand. Rapid urbanization and growth of middle-class population has also boosted sales.
Global expansion: Key players are expanding their product portfolios and extending their global footprint through strategic partnerships to capitalize on growing markets like Asia Pacific and Middle East & Africa.
Market Key Trends
Customization and personalization: Growing demand for customized and personalized wallpaper designs as per consumer preferences and requirements is a major trend. Digital printing enables on demand printing of custom designs.
Sustainable products: Increasing consumer awareness about environment protection has increased preference for eco-friendly wallpapers made from recyclable materials. Major players are focusing on developing sustainable products.
Multi-purpose wallpapers: Introduction of advanced wallpapers that serve dual purpose like decorative murals or acoustic panels is gaining traction. Their multi-utility and space optimization features augment their demand.
Porter’s Analysis
Threat of new entrants: The Digitally Printed Wallpaper Market Size has moderate threat of new entrants due to high costs involved in setting up a manufacturing unit and requirement of technical expertise. However, new players can partner with existing suppliers to enter the market.
Bargaining power of buyers: Buyers have low to moderate bargaining power due to the availability of various product options from different manufacturers. Besides, switching costs are low.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to the availability of alternatives and differentiated products.
Threat of new substitutes: Substitutes like paints and wallpapers impose low threat as digitally printed wallpapers offer latest designs, convenience and easy installation.
Competitive rivalry: The market has high competitive rivalry due to the presence of numerous global and regional players offering similar products. Players differentiate based on design, quality, and customer service.
Geographical Regions
Europe accounts for the largest share in the digitally printed wallpaper market, both in terms of value and volume. This is attributed to high construction activities, rising home improvement and renovation activities, and increased consumption of interior decor products.
Asia Pacific is anticipated to register the fastest growth during the forecast period. This is owing to rapid urbanization, rising disposable income, increased spending on home decor, and growing awareness about various design and installation options in countries like China and India.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
