by The beauty supplements market has witnessed substantial growth in the past decade owing to the increasing awareness about maintaining personal wellness and appearance. Beauty supplements contain minerals and vitamins that help promote skin, hair and nail health from within. Products ranging from collagen supplements, multivitamins, protein supplements and botanical formulations are widely available to cater to various beauty concerns.
The Global Beauty Supplements Market is estimated to be valued at US$ 3252.27 Bn in 2024 and is expected to exhibit a CAGR of 8.8% over the forecast period 2024 To 2031.
Key players operating in the beauty supplements market are Presto Geosystems, Polymer Group Inc., Strata Systems Inc., Armtec Infrastructure Inc., Maccaferri SPA, PRS Mediterranean Ltd., Maccaferri SPA, and Tensar International Ltd. The growing demand for natural beauty products is encouraging supplement makers to offer organic and clean label formulations. Consumers are also showing preferences for customized products tailored to their specific needs ranging from hair fall to dull skin. Beauty supplements are gaining widespread acceptance for their role in promoting overall wellness from within rather than just masking imperfections.
The Global Beauty Supplements Market Demand is witnessing substantial expansion across regions. North America currently dominates the market due to the rising health-conscious consumer base. However, Asia Pacific is emerging as a lucrative region on the back of growing economies, increasing disposable incomes and augmentation of e-commerce channels in countries like India and China. Social media marketing campaigns by key brands are further helping improve awareness and trial. More private label brands are expected to enter the market and challenge the dominance of international brands through competitive pricing.
Personalization is a key trend in the beauty supplements market. Consumers are demanding customized blends and formulations to address their unique requirements. Manufacturers are offering daily regimen kits, personalized consultations and supplements tailored to individual parameters like age, lifestyle and concerns. Another major trend is the rising popularity of “clean beauty” and organic products with natural ingredients and minimal processing. Transparency regarding sourcing and production is influencing purchase decisions as consumers favor ethical and sustainable options.
Porter’s Analysis
Threat of new entrants: The beauty supplements industry requires large capital investments and established distribution channels which poses significant barriers for new companies.
Bargaining power of buyers: Individual customers have low bargaining power due to availability of large number of beauty supplement brands.
Bargaining power of suppliers: Majority of raw materials used in beauty supplements such as vitamins, minerals, herbal extracts are globally available from a diverse network of suppliers.
Threat of new substitutes: Beauty supplements face threat of new substitutes such as cosmetic surgeries, anti-aging creams however supplements market is growing due to long term benefits.
Competitive rivalry: The market is consolidated with top players competing on the basis of ingredient quality, brand image and affordability.
Geographical Regions
North America region currently holds the largest share of beauty supplements market in terms of value due to growing awareness about benefits of supplements and increasing health consciousness.
Asia Pacific region is projected to experience the fastest growth during forecast period owing to rising disposable incomes, growing working women population and emergence of modern retail channels in countries such as China and India.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
