by The automotive smart display market comprises of advanced display screens and modules that deliver high-resolution graphics, seamless connectivity and interactive displays in vehicles. These intelligent displays offer intuitive icons, customized screens and dashboard integration to provide enhanced driving experience and comfort. The growing demand for immersive in-cabin experiences and convenience features are fueling investments in next-generation automotive displays.
The Global automotive smart display market is estimated to be valued at US$ 21.73 Bn in 2024 and is expected to exhibit a CAGR of 7.8% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Automotive Smart Display Market Demand are Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG (HARMAN International), and Visteon Corporation. The growing demand for connectivity, infotainment and premium features is driving OEMs to integrate larger and advanced displays. Growing popularity of apps and multimedia functions is propelling the need for intuitive and customizable display interfaces. Rapidly evolving connected mobility and autonomous driving are prompting automakers to focus on human-machine interaction systems and immersive in-vehicle experiences.
Growing demand in the market: Rising sales of luxury and premium passenger vehicles equipped with state-of-the-art driver assistance, navigation and connectivity options is fueling the demand for automotive smart displays. Surging consumer electronics spending on IoT, wearables and portable devices has also upped the expectations for in-vehicle infotainment and user experience. This is prompting auto brands to enhance cabin technologies, esp. for mid-size to large SUVs and crossovers. Aftermarket retrofits and customization solutions are also gaining traction.
Global expansion of the market: The burgeoning middle class in developing Asian countries, rapid urbanization and rising living standards are creating new customers for advanced automotive technologies. Several international auto groups are investing in local R&D centers and manufacturing plants in key emerging markets like India and China to cater to the fast evolving mobility needs. At the same time, established firms in Europe and North America are focusing on intelligent display solutions and connected services to enhance safety, entertainment and productivity for customers.
Market key trends
The integration of larger central touchscreen interfaces, advanced head-up displays and AI virtual assistants are some of the prominent trends in the automotive smart display market. The shift towards electrified and autonomous driving solutions is prompting innovators to design displays around passenger engagement, immersive experiences and intuitive command input. Voice and gesture-based human-machine interactions are expected to be crucial for next-gen smart cabins. With 5G connectivity taking off, advanced displays will play a pivotal role in enabling applications for infotainment, telematics, over-the-air updates and multiplayer gaming in vehicles.
Porter’s Analysis
Threat of new entrants: Automotive industry have high barriers to entry such as requirement of large capital investments, economies of scale and access to latest technology.
Bargaining power of buyers: Automakers have large bargaining power over display providers as switching costs are relatively low in a consolidated supply market.
Bargaining power of suppliers: Display technology providers have moderate power as automakers can tap alternate suppliers and in-house manufacturing capabilities provide countervailing power.
Threat of new substitutes: No significant threat as smart displays are integral to advanced driver assistance systems and infotainment experience in modern vehicles.
Competitive rivalry: Intense competition among major global players to differentiate through features such as size, brightness and resolution while reducing costs.
Geographical Regions
Asia Pacific dominates the global market in terms of value owing to presence of leading automakers as well as display technology providers in countries such as China, Japan, South Korea. Rising vehicle production and demand for connected vehicles experience is driving higher adoption.
North America is expected to witness fastest growth during the forecast period supported by early tech adoption, progressive autonomy regulations and focus on driver safety across major automakers in the US and Canada. Growing demand for premium and luxury vehicles further complements regional market expansion.
Geographical Regions
Europe is another major regional market for automotive smart displays concentrated in Germany, UK, France and Italy. Stringent safety norms pertaining to advanced driver assistance systems and investments in 5G networked mobility are factors augmenting installations across passenger and commercial vehicle segments.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
