by Anti-acne cosmetics are used to treat various skin conditions like acne, blackheads, whiteheads and pimples. Anti-acne cosmetics contain ingredients like salicylic acid, benzoyl peroxide, retinol, tea tree oil and sulfur that helps clear acne and prevent future breakouts. With the growing awareness about the harmful effects of chemical based cosmetics, people are increasingly opting for natural and herbal anti-acne products containing plant extracts of aloe vera, green tea, chamomile, neem and fruit acids. The demand for sulfate free, paraben free and cruelty free natural formulations is on the rise due to growing health conscious consumer base. The global anti-acne cosmetics market is estimated to be valued at US$ 2591.87 Mn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends
One of the key trends in the anti-acne cosmetics market is the increasing demand for multifunctional anti-acne skincare products. Consumers look for anti-acne products that do not just treat existing breakouts but also moisturize, tone and rejuvenate the skin. Cosmetics companies are launching multipurpose anti-acne face washes, serums, peels and creams with added benefits of sun protection, dark spot reduction, hydration and brightening. Another important trend is the development of personalized anti-acne skin care regimes through tailored cosmetics. Online skincare consultations and diagnostic kits help consumers identify their specific acne-causing factors, which allows companies to customize anti-acne regimen down to product formulations according to individual skin needs and concerns.
Porter’s Analysis
- Threat of new entrants: Low barriers to entry in the anti-acne cosmetics market makes it easy for new players to enter. However, established brands have strong customer loyalty and distribution channels.
- Bargaining power of buyers: Buyers have high bargaining power due to availability of alternatives and low switching costs. They can easily shift to cheaper private label brands.
Bargaining power of suppliers: Major suppliers include ingredient vendors and packaging suppliers. Their bargaining power is moderate as they are dependent on anti-acne brands for demand. - Threat of new substitutes: Substitutes include prescription drugs, over-the-counter treatments, and natural/home remedies for acne. Threat is moderate as anti-acne cosmetics provide convenience of use.
Competitive rivalry: Market is highly competitive with presence of global brands. Players compete based on ingredient quality, product innovation, and marketing.
Key Takeaways
The global anti-acne cosmetics market is expected to witness high growth. North America currently dominates the market owing to high brand awareness and spending ability of consumers in the US and Canada on personal care products. Changing lifestyles and growing youth population are driving sales in the region.
Europe holds the second largest share in the anti-acne cosmetics market led by countries such as Germany, UK, and France. Rising environmental pollution levels and hectic schedules are increasing stress levels among young adults, resulting in acne breakouts. This is augmenting demand in the region.
Key players operating in the anti-acne cosmetics market are Clinique Laboratories, LLC., Neutrogena, Ancalima Lifesciences Ltd., Guthy-Renker, Murad Inc, L’Oréal S.A., The Mentholatum Company Inc., Kosé Corporation, and Galderma Laboratories LP. Players are focusing on organic and natural ingredients, sustainable packaging, and customization to attract consumers.
