by Mobile phone accessories such as protective covers, headphones, chargers and memory cards are an integral part of mobile phones that make the users experience more convenient and seamless. Protective covers and screen guards protect mobile phones from damages while headphones enhance privacy and portability. Memory cards provide additional storage and faster file transfer. Further, portable chargers allow users to charge their devices on the go. Africa is witnessing robust economic growth and rising disposable incomes which is creating demand for high-end smartphones and their supporting accessories.
The global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics
Rising disposable incomes and economic growth emerging as a key driver for the market. Africa is experiencing rising middle class population with increasing spending power parity which is fueling sales of smartphones and related accessories. According to IMF, GDP growth in Africa is projected to be 3.6% in 2022 which will further accentuate individual purchasing capabilities. Further, growing digitization and internet penetration is enabling mobile phone users to leverage e-commerce platforms for purchasing value added accessories, thus benefiting the market.
Growing dependency over mobile phones and rising online shopping are also propelling the demand for phone accessories like chargers, earphones and memory cards. Users frequently purchase replacement accessories to support their existing and new smartphones. Mobile protective cases have emerged as a mainstream category driven by perception of mobile phones as indispensable lifestyle products. Manufacturers are innovating with advanced materials and designs to appeal diverse set of customers.
Segment Analysis
The Africa Mobile Phone Accessories Market Size is segmented into protective case, screen protectors, portable chargers/ power banks, headsets, memory cards/ smart cards, and cables. The protective case segment dominates the market and accounts for around 25% share in the market. Protective cases help protect mobile phones from damages caused due to accidental drops and collisions. Some of the popular protective case options available are rugged cases, wallet cases, flip or jacket cases etc. With increasing mobile phone adoption, demand for protective cases is growing steadily in the region.
PEST Analysis
Political: Mobile industry growth is backed by government efforts to develop digital infrastructure through investments and initiatives. However, political instability in some countries can potentially hamper market growth.
Economic: Rising disposable incomes and growing middle class have boosted sales of smartphones and related accessories. Digitalization of economies is positively impacting the sector.
Social: Significant mobile phone penetration and increasing data consumption are key social drivers. Youth population is heavy user of smartphone accessories and advanced devices.
Technological: Continuous innovations such as waterproof cases, battery packs with fast charging, wireless headphones etc. are enhancing customer experience. 4G network expansion is increasing streaming and mobility.
Key Takeaways
The Africa Mobile Phone Accessories Market is expected to witness high growth over the forecast period of 2024 to 2031 supported by increasing smartphone sales.
Regional analysis shows that West Africa accounts for around 35% market share and is the fastest growing region supported by adoption in Nigeria, Ghana and Ivory Coast. Key players operating in the Africa Mobile Phone Accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, and Tibco Software Inc.
Key players operating in the Africa Mobile Phone Accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG and Tibco Software Inc. The key players are focusing on expansion and new product launches catering to the evolving consumer needs in the region. IBM Corporation is one of the largest players with diversified product portfolio across various price points.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
